WOW International Inc. is the brainchild of Candy Hunter—a global powersports and media company rooted in Marietta, Georgia USA, home to one of the largest independent motorcycle and street cart dealerships in the world. What makes that distinction even more remarkable is that WOW is owned and led by a woman.
Candy Hunter, owner of WOW Motorcycles and multiple motorcycle-oriented companies worldwide, is a lifelong rider whose passion for motorcycling has shaped WOW’s global presence and reputation. Her journey began with a deep love for the sport and the unmatched sense of freedom that only riding can provide.
“There is nothing like riding down a curvy road, feeling the wind at your neck and being truly connected to nature. Being closed off in a car removes so much of the senses. Riding gives you that feeling of freedom.”
That philosophy drives WOW’s mission across borders—connecting riders, adventurers, and enthusiasts around the world. From helping someone purchase their very first motorcycle to arranging bucket-list international motorcycle rental and travel experiences, Candy and the WOW team thrive on introducing people to the lifestyle that motorcycling creates.
“One of my greatest joys is helping people find their own passion for motorcycling. Once it gets in your blood, it never lets go. When you love what you do, it never really feels like work.”
As the global powersports landscape continues to evolve, so does WOW. In response to the 2024 economic downturn in recreational products, Candy Hunter and the WOW team strategically expanded beyond two wheels, introducing Street Carts and LSVs (Low Speed Vehicles) to better serve a broader, more diverse international audience. In 2025 Candy took on another endeavor—podcasting. Candy’s World On Wheels premiered across all major platforms on November 1, 2025, and continues to gain a growing global audience, further amplifying voices and stories from across the motorcycling world and beyond.
Candy Hunter’s vision extends far beyond business growth. She is committed to reshaping the the business industry for women—breaking barriers, challenging outdated stereotypes, and creating pathways for women to lead and thrive at every level. Through ownership, media, mentorship, and visibility, Candy is building a future where women are not the exception in business, but an integral force driving commerce and media worldwide.
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